← Back       MakeDeal Product design · 2021–2023

MakeDeal turned fragmented recruiting work
into a shared sourcing system.

A browser extension and admin platform for tracking activity, using outreach templates, managing CVs and following up without losing context.

1

The 
system
One system, two surfaces
MakeDeal connected an admin platform for managing recruiting operations with a browser extension used directly inside LinkedIn.  
Shared rules, not scattered work
Projects, templates and candidate data were configured once, then used consistently by the whole team. 
Founder feedback
“From a raw idea, he built the entire product experience — from early discovery to launch.”

Oleg Panchenko
Founder & CEO, FreySoft / MakeDeal · Direct manager

2

 The admin 
platform
Control the workflow behind sourcingTeams could create, edit and reuse outreach templates with variables and clear ownership.
The admin platform gave teams a shared place to configure projects, team access, templates, candidate pipelines and analytics.      

01 – A shared CV pipeline kept candidate progress visible across the recruiting team.

Templates that stayed reusable
Teams could create, edit and reuse outreach templates with variables and clear ownership.

02 – Reusable templates and variables helped recruiters keep outreach consistent without rewriting messages from scratch.
Operational visibility
Activity data made recruiting work visible across projects and teams.
03 – Project analytics made recruiting activity visible across teams, channels and campaigns.

3

The browser 
extension

Recruiting in context
The extension brought the team workflow into LinkedIn, where recruiters already sourced and contacted candidates.
01 – The tracker brought project context and candidate activity directly into the LinkedIn workflow.
Turn activity into next steps
Recruiters could select a project, log activity and create reminders without leaving the candidate profile.
02 – Recruiters could turn candidate activity into a clear next step without leaving the profile.
Keep candidate data connected
CVs could be attached to the right project while the original LinkedIn context remained visible.
03 – CVs stayed connected to the right project while the original LinkedIn context remained visible.

4

Impact    
after rolloutReported by the 
recruitment team after rollout. +14.6% LinkedIn connection requests +18.7%Candidate response rate −13.2%Onboarding time
Recruitment feedback
“His work on MakeDeal had a tangible impact on our recruitment processes.”


Victoria Krasina
Head of Recruitment, FreySoft ← Previous Case • RespeecherNext Case →
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